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00:00
CC
Interviews
With
the
Experts
(604.3)
Schneider
Electric,
U.S.
Division.
(15:15)
End
user
customer
VS
purchasing
guys
Purchasing
guys
will
demand
3
bids,
but
no
more
Most
competitors
undifferentiated
Used
services
to
construct
a
credible
competitive
bid
Interviews
With
the
Experts
(604.3)
Schneider
Electric,
U.S.
Division.
(12:59)
"How
to
Get
Product
Sales
Guys
to
Sell
Services":
See
results
achieved
by
(SC).
Interviews
With
the
Experts
(604.3)
Schneider
Electric,
U.S.
Division.
(13:10)
"How
to
Get
Product
Sales
Guys
to
Sell
Services":
See
results
achieved
by
(SC).
Key
techniques:
(a)
"How
to
be
two
out
of
three
bids."
Customers
would
always
need
three
bids.
Make
sure
your
bids
included
a
competitive
bid
for
new
equipment
and
a
bid
for
refurbishment
services
as
a
second,
competitive
bid.
This
would
leave
one
open
bid
slot
for
a
competitor.
Regularly
having
two
of
three
bid
slots
wins
a
lot
of
business.
Interviews
With
the
Experts
(604.3)
Schneider
Electric,
U.S.
Division.
(13:20)
"How
to
Get
Product
Sales
Guys
to
Sell
Services":
See
results
achieved
by
(SC).
Key
techniques:
(a)
"How
to
be
two
out
of
three
bids."
Customers
would
always
need
three
bids.
Make
sure
your
bids
included
a
competitive
bid
for
new
equipment
and
a
bid
for
refurbishment
services
as
a
second,
competitive
bid.
This
would
leave
one
open
bid
slot
for
a
competitor.
Regularly
having
two
of
three
bid
slots
wins
a
lot
of
business.
(b)
"Do
you
want
fries
with
that?"
It
sounds
trite,
but
rigor,
training
and
demands
on
the
sales
force
to
sell
services
are,
in
part,
this
simple.
Interviews
With
the
Experts
(604.3)
Schneider
Electric,
U.S.
Division.
(13:30)
"How
to
Get
Product
Sales
Guys
to
Sell
Services":
See
results
achieved
by
(SC).
Key
techniques:
(a)
"How
to
be
two
out
of
three
bids."
Customers
would
always
need
three
bids.
Make
sure
your
bids
included
a
competitive
bid
for
new
equipment
and
a
bid
for
refurbishment
services
as
a
second,
competitive
bid.
This
would
leave
one
open
bid
slot
for
a
competitor.
Regularly
having
two
of
three
bid
slots
wins
a
lot
of
business.
(b)
"Do
you
want
fries
with
that?"
It
sounds
trite,
but
rigor,
training
and
demands
on
the
sales
force
to
sell
services
are,
in
part,
this
simple.
(c)
We
must
get
beyond
the
"services
is
just
the
warranty
group
-
a
necessary
evil"
mentality".
Interviews
With
the
Experts
(604.3)
Schneider
Electric,
U.S.
Division.
(13:40)
"How
to
Get
Product
Sales
Guys
to
Sell
Services":
See
results
achieved
by
(SC).
Key
techniques:
(a)
"How
to
be
two
out
of
three
bids."
Customers
would
always
need
three
bids.
Make
sure
your
bids
included
a
competitive
bid
for
new
equipment
and
a
bid
for
refurbishment
services
as
a
second,
competitive
bid.
This
would
leave
one
open
bid
slot
for
a
competitor.
Regularly
having
two
of
three
bid
slots
wins
a
lot
of
business.
(b)
"Do
you
want
fries
with
that?"
It
sounds
trite,
but
rigor,
training
and
demands
on
the
sales
force
to
sell
services
are,
in
part,
this
simple.
(c)
We
must
get
beyond
the
"services
is
just
the
warranty
group
-
a
necessary
evil"
mentality".
(d)
We
must
make
selling
services
formally
evaluated
as
part
of
performance
management
and
compensation.
Interviews
With
the
Experts
(604.3)
Schneider
Electric,
U.S.
Division.
(13:50)
"How
to
Get
Product
Sales
Guys
to
Sell
Services":
See
results
achieved
by
(SC).
Key
techniques:
(a)
"How
to
be
two
out
of
three
bids."
Customers
would
always
need
three
bids.
Make
sure
your
bids
included
a
competitive
bid
for
new
equipment
and
a
bid
for
refurbishment
services
as
a
second,
competitive
bid.
This
would
leave
one
open
bid
slot
for
a
competitor.
Regularly
having
two
of
three
bid
slots
wins
a
lot
of
business.
(b)
"Do
you
want
fries
with
that?"
It
sounds
trite,
but
rigor,
training
and
demands
on
the
sales
force
to
sell
services
are,
in
part,
this
simple.
(c)
We
must
get
beyond
the
"services
is
just
the
warranty
group
-
a
necessary
evil"
mentality".
(d)
We
must
make
selling
services
formally
evaluated
as
part
of
performance
management
and
compensation.
(e)
We
added
a
small
dedicated
technical
services
sales
force
to
assist
the
product
sales
force
in
proposing
and
closing
business.
(SL)*
Interviews
With
the
Experts
(604.3)
Schneider
Electric,
U.S.
Division.
(14:05)
End
user
customer
VS
purchasing
guys
Interviews
With
the
Experts
(604.3)
Schneider
Electric,
U.S.
Division.
(14:12)
End
user
customer
VS
purchasing
guys
Purchasing
guys
will
demand
3
bids,
but
no
more
Interviews
With
the
Experts
(604.3)
Schneider
Electric,
U.S.
Division.
(14:45)
End
user
customer
VS
purchasing
guys
Purchasing
guys
will
demand
3
bids,
but
no
more
Most
competitors
undifferentiated
Interviews
With
the
Experts
(604.3)
Schneider
Electric,
U.S.
Division.
(18:32)
End
user
customer
VS
purchasing
guys
Purchasing
guys
will
demand
3
bids,
but
no
more
Most
competitors
undifferentiated
Used
services
to
construct
a
credible
competitive
bid
Resulted
in
minimum
30%
increase
in
bids
won
Other
guys
will
continue
doing
what
they
have
always
done
Thanks
for
Joining
Us
–
Some
Details:
(31:25)
Names
are
disguised
*
“Summaries
of
complex,
long
term
efforts…
Intended
to
communicate
principals
and
concepts…
Estimates
of
benefits…
May
have
been
altered
to
protect
confidentiality…”
Remember
to
ask
us
for
the
rest
of
the
story…
For
more
Interviews
with
the
Sales
Experts,
go
to
www.tomingraminc.com
Contact
Us
at
972-394-5736
or
tom@tomingraminc.com
6.9
How
to
Win
Two
Out
of
Three
Competitive
Bids
Take
notes
–
be
ready
for
the
POP
Quiz
at
the