The text channel has gained credibility as a legitimate means of communicating between large enterprises and their end consumer customers. It has also proven to be as well received by those end customers as it is cost effective. However, best practices have evolved in the last 12 months, which should be incorporated into your company’s implementation. Without the benefit of key best practices, the value of SMS (short message service) will wane like other channels and become less useful to enterprises and consumers.
Attend this session to hear the case studies of how three companies have implemented SMS to acquire customers, provide post sales service, cross-sell and up-sell, and lower churn among existing customers. Hear the five best practices that will keep your SMS strategy on target. Discover how your company can realize significant ROI while improving customer satisfaction.