Think Like Your Library's Customer - Pt 1

Do you want a simple way to improve the effectiveness of your print and electronic promotional materials, from posters and ads to your library's web site? Learn how to translate the "features" of your library - what you are proud of - into "benefits" that will motivate library users to attend programs and take advantage of your collections and services. You will get to practice and report back in this two-part practical, interactive webinar.

Topics include eliminating library jargon, why you can't say everything in one brochure, using humor, collecting stories, and partnering with your customers to create great copy.

Pat Wagner has been working for libraries as a trainer and consultant since 1978. She is a frequent visitor to WI libraries and understands the challenges of running a small library without enough staff and resources.