Lead Nurturing - How not to screw it up
More than just an automated email drip campaign, lead nurturing is a coordinated set of planned messages, content and tactics that guide a lead through the buying cycle. Poorly constructed and planned lead nurturing programs can do a great deal of harm, from alienating leads by giving them the wrong information to being annoying by contacting them too often.
Join us as Mac McConnell, MBA, and partner and founder of BlueBird Strategies, teaches you how to design a lead nurturing program that provides your prospects with the content they want and you with increased sales.
